The strength of a brand’s image is inspired by the brand’s identity, as is the creative renewal of its fashion collections. The brand Hollywood banks on 2 decades of club culture for this.

The golden star brand was born from its first collection in September 2004.The concept is that of a total look, the kind which is always perfectly embodied by night people and which materializes itself through colours and fabrics from head to toe.

Ever since then, the company’s stylists have been following the concept of having a unique model every year. The brand is today moving towards creating shops dedicated to jeans and accessories.

The brand Hollywood now faces the market with a strong catalogue of items ranging from jeans to teddy bears, from cotton to synthetic fabrics that always carry the latest trends and exactly what customers are looking for.

Furthermore, this brand’s uniqueness can also be found in its continuous transgression by using drawings and insertions that blend in with the classic shapes and cuts (blouses, skirts and shorts).

The star logo and HOLLYWOOD lettering highlight the brand’s attachment to a world subtly tuned to the sound of show biz celebrities.

In 2004 and 2005 the brand made the most of all the famous people from entertainment and sports which happened to be attending its fashion shows and proclaimed it was thereon a lifestyle in itself by making sure that each and every one of them had some of its products in their wardrobe.

Today the brand is present in all the most famous retail points over the country and will soon name Costantino Vitagliano as its icon.