George Gina & Lucy, here’s the story of a brand that’s intriguing to every authentic fashion victim!

© Private Outlet 2010

Legend has it that at first there was George and his imagination, but then came Lucy and her passion for accessories, which gave birth to GG&L. But behind this German brand are George Gina & Lucy’s three real creators: Nicolas Neuhaus, Nicole Baily and Oliver Bruhn, who all co-founded the brand in 2003.

Although relatively recent, GG&L bags have quickly become must-haves for fashionable women around the globe. What’s the brand’s secret? Colours, designs, details and pockets everywhere!

© Private Outlet 2010

Indeed, in order to distinguish itself in the oh-so-crowded world of feminine accessories George Gina & Lucy placed its bet on harmonious colours and soft fabrics. Each model is unique and available in as many colours and sizes as you could imagine. They’re all specifically made to be with you when you’re shopping, clubbing, working or chilling at a café. Even their names are fun! We just crave these Sweet Tarts, Oh So Softs, Flirt Alerts and Do Your Things!

But more than anything else, George, Gina & Lucy is about feminine design at the cutting edge of fashion with creative details such as their famous karabiner fastenings, THE GG&L trademark. These handbags are designed like bank safes, protected by a secure karabiner hook as if to keep its inside treasures out of harm’s way!

© Private Outlet 2010

At work, at the beach or evening outings… GG&L bags adapt to any given situation and will perfectly match any of your outfits! If you done so yet, you’re sure to add one to your wardrobe pretty soon (but be quick because they sell like hot cakes)!