Art.23: Fashion, but different
Check out Private Outlet’s exclusive Art.23 sale until 30th August!
“Everyone who works has the right to just and favourable remuneration ensuring for himself and his family an existence worthy of human dignity, and supplemented, if necessary, by other means of social protection.” – Article 23 of the Universal Declaration of Human Rights. From this postulate was born the eponymous brand Art.23
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But one question arises: how does one transpose this concept to the world of fashion?
A French company named La Compagnie du Commerce Équitable looked into it and gave its answer by founding the brand Art.23 in 2006.
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Respecting human beings is the fundament of Art.23’s concept. In a world driven by greedy capitalism, this brand is one of a few that intend to make the concept of solidarity a guideline to every company. The brand works along the principle of Fair Trade and Sustainable Development by insuring the long-term economical and social self-fulfilment of the communities that produce the raw materials. The brand has found its place, a way to live globalization in a much more humane way.
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Nevertheless, the spirit of Art.23 is also that of expecting exceptional quality. All material are carefully selected and completely organic of course which means they abide by respecting life, human beings and therefore also the environment. By travelling around the world the brand has discovered new types of organic fabrics and has sought its inspiration in differences and cultural wealth amongst people from remote areas in order to pass on their ancestral know-how.
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This firm commitment can be tracked from one season’s collection to the next. The brand’s latest symbol: the 2010 Spring-Summer collection inaugurated the first uses of non-violent silk, an innovation enabling the production of silk without harming the actual silk worm the way it the traditional manner does. Stylist Naia Rico has been reinventing fashion for a whole 4 seasons now. Her clothes’ vintage and multicultural charm embody the brand’s particular atmosphere: natural colours, rétro-bobo-chic cuts and freedom of movement are inspired by the sublime and mankind as a whole.
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With stylistic requirements at their height and organic fabrics produced with true respect for human beings, the brand has met nothing else but overwhelming success over the past 4 years since its launching. The brand is currently very present all over Europe, especially in France and is steadily pushing for internationalization and online expansion. Art.23 seduces true lovers of noble materials and timeless fashion.
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More than an art of clothing, Fashion is a perpetual commitment and an incentive to travel. Art.23 offers us another aspect of the World, an opportunity to discover other cultures, an invitation that we should ideally all accept.
Check out Private Outlet’s exclusive Art.23 sale until 30th August!
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