For this week’s sale special sale Private Outlet has chosen the combine Fashion with environmental awareness by selecting the brand NU.

NU was founded in 2007 by Maxime Guillon and Jean-Philippe Pete and it mainly offers high quality clothing produced with the utter most respect for the environment. The organic cotton used comes from Turky where it is grown, spun and woven to very strict criteria. The jeans are neither treated nor washed out, as most other brands do. This makes them much more resistant and most of all free of any toxic chemicals. Last but not least, NU also selects buttons, zippers and rivets which contain neither nickel nor heavy metals.

We just love this eco-friendly brand, here’s our selection.

If you’re hesitating between a pair of straight cut, boot cut or slim cut jeans, just pick one of each!

© Private Outlet 2010

There’s plenty for the lads also:  classy straight cuts and various shades for every moment of the day!

© Private Outlet 2010

The NU sale is on Private Outlet until 30^th August for all the nature-loving fashion-addicts out there! So hurry up!