Tsunemi, the founder of Edwin, is a pure Japanese fashion lover, especially when it comes to denim. But in the aftermath of World War II finding denim in Japan was impossible so he had to import dirty, used and worn denim from the USA and then had to clean it himself before selling it on [...]

Kokomarina, one of our favourite brands, is making a comeback at Private Outlet ! Wondering why we love it so much? Simply enough, just because the brand continuously brings us new collections with savagely unstructured cuts, unique fabrics, smooth feminine curves that are always up to date on current trends. We also like its trademark [...]

I’m a talent hunter, a king of trends and a world-famous photographer. I’m…I’m…? Photo – All rights reserved Karl Lagerfeld of course! This Haute-couture genius is having an exclusive sale on Private Outlet with a selection at the peak of chic! Karl has it all for men and women wearing 100% black and white, just [...]

Ed Hardy is no other than American celebrities’ current favourite brand: a team effort by Christian Audigier and famous tattoo artist Don Hardy. Photo – all rights reserved Don Hardy, also known as the Godfather of Tattoo is famous worldwide for his experience, technique and unique style that all make his creations authentic works of [...]