Posts filed under The brand zone

May 20, 2011

American Vintage, cool comfort and style

Wrap yourself in layers of soft cotton… Founded in 2005 by Mickaël Azoulay, the south of France-based brand American Vintage is informed by street fashion around the world, and indeed their soft tees and dresses lend their timeless good looks to any and every locale. They’re also seasonless, but we still have the pleasure of [...]

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April 14, 2011

LANCASTER ITALY’s Impossible Chic

In recent years, luxury brand Lancaster Italy has become a timeless classic of the accessory world and one of our closets’ best friends! Here’s a look at the saga of a brand that quickly went from barely recognizable to a symbol of Italian glamour… In 1992, Lancaster Italy presented its first collection: ‘Swiss Made watches’. [...]

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April 5, 2011

Donna Karan’s New York Chic

With a model mother and a father who was a tailor, Donna Karan was destined for fashion. Designing clothes since high school, she founded the Donna Karan New York label- which initially offered only womenswear- in 1984. The brand was the fruit of analysing the ready-to-wear market and specifically the relationship between comfort and luxury. [...]

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March 18, 2011

Evisu

Once upon a time, there was a young Japanese designer named Hidehiko Yamane, with a background as a tailor. Passionate and knowledgeable about denim, he searched all over the world for that rare bird, the perfect pair of jeans. Unfortunately, he was confronted with the bare truth: it doesn’t exist. Worse, he discovered that supposedly [...]

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January 31, 2011

PO’s Jean Genius- Men’s Version

Gentlemen, 2011 is still shiny and new, and it’s time to take stock of things: have you been diligently adding to your denim collection in the past year? We know you’re someone who knows their stuff and has a passionate devotion to a favourite pair of trousers, even to the point of not washing them, [...]

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