Once upon a time, there was a young Japanese designer named Hidehiko Yamane, with a background as a tailor. Passionate and knowledgeable about denim, he searched all over the world for that rare bird, the perfect pair of jeans. Unfortunately, he was confronted with the bare truth: it doesn’t exist. Worse, he discovered that supposedly [...]

Gentlemen, 2011 is still shiny and new, and it’s time to take stock of things: have you been diligently adding to your denim collection in the past year? We know you’re someone who knows their stuff and has a passionate devotion to a favourite pair of trousers, even to the point of not washing them, [...]

As we approach the New Year, Private Outlet’s devoted editors, including yours truly, are indulging in a little nostalgia and taking a misty-eyed look back on the work of this past year. And what an account it is! How can we choose the best moments from this embarrassment of riches! Why, it would take…at least [...]

After earning its place as one of the leading prêt-à-porter streetwear brands in just ten years of existence, Rocawear is unquestionably a success! Founded in 1999 by Roc-A-Fella record label icons, Damon Dash and Jay’Z, the brand proclaims an original style inspired by urban artists: hip hop dancing, graffiti, and rap. The label hews to [...]

Thank you to Heidi and Verena for sending us their vacation pictures! Heidi’s wearing her pair of Cheap Monday Tight B Watch pants just like it should be, even upside down! Such slender legs..we lov’em!